Tips On Writing A Killer Sales Letter
Category : Writing | 1044 views | 2006-10-09 16:35:02
Writing a sales letter doesnt have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter
Benefits The first thing you need to do is focus on the benefits the reader will find useful. Tell the reader whats in it for him. Promise them increased sales, better skin, better results in writing a resume or whatever it is that youre selling. Tell them how your product can help them. Dont beat around the bush and get right to the point. Stick to benefits, facts and features. Whatever you do dont be vague it will turn them off.
Give additional benefits. Show additional value other than main benefit. Give product/service features. Support benefit promises with product/service facts. Show how your company will help him. Dont start sounding arrogant and brag.
Writing Style: An emphasis should be placed on you and not I. Use words like you and your, so that the reader feels you are writing for him. Write clearly. Make sure your reader doesnt have to think about what youre saying. Your main points must be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Dont promise a 200% increase in sales because most people wont believe it even if its true! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Present the same ideas and benefits in different ways.
Ask for action. Ask the reader to place an order, return the sales envelope or the sales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitive a limited supply, two-week sale, and special purchase. Most sales letters fail to do this.
Understand that people are emotionally motivated. They want to:
Make more money
Do a good job
Have a satisfying home life
Get something for free
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